PR By Making A Memorable Difference

Dec 30, 2016 | online-magazine

The KEY is Memorability

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Article excerpt

When it comes to PR, more isn’t necessarily better. For some entrepreneurs, the key is memorability—an attention-getting campaign or a unique brand characteristic that will help you excel. For example, some public-facing executives adopt a look or a persona that makes them stand out such as Larry King, with his iconic bow ties and suspenders, or keynote speaker Greg S. Reid, who mixes colors and patterns in his wardrobe that cause him to jump off the screen.

“Perhaps there’s a unique aspect to your product that you could leverage not only to make you visible, but to help you become an organization that people will never forget.”

Cheryl Snapp Conner